We are Kalos.
Crafting strategies
with a kaleidoscope approach.
Like a kaleidoscope that symbolizes anything that changes constantly, we are driven by a shared passion for unlocking new growth opportunities in an ever-changing world.
Why Kalos
We enjoy finding a way around something that challenges us,
we like to provide a unique and fresh perspective,
articulating knowledge to leverage decision
making processes for business growth.
We believe in insights as the epicenter of Strategy.
We link business to human needs.
We blend multiple sources to produce
actionable insights and design strategy.
What we do
Human Intelligence
We connect the dots using our science & analytical capabilities, generating and integrating information from different sources combining our human sensibility with creative & holistic thinking to uncover insights and create new opportunities thru a deep understanding of the consumers.
Blended Approach. Primary & Secondary Research. Human Needs & Motivations. Habits & Behaviors. Trends. The why behind the what. Understanding the why (culture, attitude, emotions, values). Analyzing the what (brand key metrics & results)
Business path finders
We detect profitable growth paths by identifying market attractiveness and assessing ability to win, connecting them with current Portfolio & Brands and potential Innovation paths.
Business Opportunity. Projected Growth Rates. Profit Pools. Value Headroom. Competitive Landscape. Brand, Product, Channels, Commercial & Internal Capabilities Assessment. Portfolio Strategy.
Holistic Brand Growth Strategy
We contribute to delineate the strategies that will drive the brand forward, both from a marketing & commercial/ executional approach, developing winning brand propositions & guidelines on how these strategies will come to life.
Industry & Brand Assessment. Brand Positioning. Brand Architecture. Brand Strategy. Value Proposition Development. Brand Portfolio Strategy. Growth Avenues & Innovation Path.
Performance & Feedforward
We provide future-oriented recommendations to follow up your business. We design business performance information systems, integrating diverse information sources thru AI and making it available across the organization for all users. Democratization of the information.
Business Health. Brand Health. Diagnosis on what’s working & not. KPIs & Metrics. Executive Dashboards.
Capabilities Developer
Based on a deep understanding of your culture and way of working, we design customized programs and skills deployment for your organization. We use our years of business experience to challenge and guide your team to strengthen and grow a long-term sustainable business.
Knowledge & Insights Capability development. Customer Centricity Mindset. Marketing Capabilities. Mentoring.
About Us
We are self-defined by our experiences.
We have a Marketing Heart with a Business Mind.
Our long & diverse career life journey in Multinational Companies has enriched our capabilities and market sensitivity while immersing ourselves in diverse areas, challenges, realities & cultures resulting in a powerful holistic, integrated and diverse approach into business.
We are passioned about making strategies actionable and linked to plans.
We want to make it happen! We are business oriented and enjoy working as business partners
Roxana is an Industrial Engineer, which not only granted her the ability to view things
holistically but also to deliver tangible benefits for the business in each project she is involved in.
Roxana has a natural ability for framing complexity and designing strategies allowing her
customers and peers to have a better understanding of the challenges and opportunities ahead and the possible paths to face them.
Thanks to her post graduate degree in Psychology, Marketing and Opinion Research, Roxana developed a long-lasting career in different multinational companies such as British American Tabaco and The Coca-Cola Company, where she led Research, Planning and Marketing teams with regional and international responsibilities.
During her years as Regional Brand Director, she led several projects which helped accelerate brand growth, create new brand value propositions and design portfolio strategies and innovation.
Her great passion is traveling, especially to places like Nouvelle Calédonie, Nepal, Palau or
Tonga where adventures like climbing mountains or diving deep in the ocean are a possibility. As at work, she enjoys each trip from the very beginning, ensuring a great planning, enjoying the journey and documenting everything afterwards.
She is always on the move, she thinks and creates while walking, swimming or climbing.
Today as Founder and Partner at Kalos, Roxana has brought her experience to coach and
develop people, her huge focus on delivering excellence and her business sensitivity to add
value to clients, which are all capabilities that have been part of Kalos essence since its very beginning.
Roxana embraces genuinity, loyalty and gratitude as a way of living and working.
holistically but also to deliver tangible benefits for the business in each project she is involved in.
Roxana has a natural ability for framing complexity and designing strategies allowing her
customers and peers to have a better understanding of the challenges and opportunities ahead and the possible paths to face them.
Thanks to her post graduate degree in Psychology, Marketing and Opinion Research, Roxana developed a long-lasting career in different multinational companies such as British American Tabaco and The Coca-Cola Company, where she led Research, Planning and Marketing teams with regional and international responsibilities.
During her years as Regional Brand Director, she led several projects which helped accelerate brand growth, create new brand value propositions and design portfolio strategies and innovation.
Her great passion is traveling, especially to places like Nouvelle Calédonie, Nepal, Palau or
Tonga where adventures like climbing mountains or diving deep in the ocean are a possibility. As at work, she enjoys each trip from the very beginning, ensuring a great planning, enjoying the journey and documenting everything afterwards.
She is always on the move, she thinks and creates while walking, swimming or climbing.
Today as Founder and Partner at Kalos, Roxana has brought her experience to coach and
develop people, her huge focus on delivering excellence and her business sensitivity to add
value to clients, which are all capabilities that have been part of Kalos essence since its very beginning.
Roxana embraces genuinity, loyalty and gratitude as a way of living and working.
Yamila has a degree in Business Administration, furthermore her inner curiosity about human´s minds and emotions led her to get a specialization in NPL (Neuro Linguistic Programing) and become a professor at the University of Buenos Aires at Decision Theory.
In her early years working as a Research & Planning Partner at The Coca – Cola Company she began to develop her passion for connecting something as rational and objective as business with something as emotional and subjective as people.
Later on, she became a Commercial Execution expert, leading capabilities development across the Coca – Cola System´s bottlers and clients. The challenge of managing a wide and diverse range of projects, such as integrating and digitalizing the commercial process or building learning communities kept her motivated during that period.
Born and raised in Buenos Aires, she now lives in Madrid. Moving to a new city and continent allowed her to fully live her passion, discovering new cultures, paradigms and ways of living. Food, Photography and Arts have become her preferred ways of observing and exploring new realities.
Today she partners with big organizations to help them grow thru inspiration and business
understanding. Yamila has brought to Kalos all her experience to build bridges between people and companies. Discovering data patterns to find consumer insights and combining them with uncovered deep human motivations thru trends and consumer listening is one of her strengths.
Linking dots always flows to her.
Yamila loves to build deep and strong relationships with people around her; she believes in
trust, empathy, inspiration and constant learning as a way of working and living.
In her early years working as a Research & Planning Partner at The Coca – Cola Company she began to develop her passion for connecting something as rational and objective as business with something as emotional and subjective as people.
Later on, she became a Commercial Execution expert, leading capabilities development across the Coca – Cola System´s bottlers and clients. The challenge of managing a wide and diverse range of projects, such as integrating and digitalizing the commercial process or building learning communities kept her motivated during that period.
Born and raised in Buenos Aires, she now lives in Madrid. Moving to a new city and continent allowed her to fully live her passion, discovering new cultures, paradigms and ways of living. Food, Photography and Arts have become her preferred ways of observing and exploring new realities.
Today she partners with big organizations to help them grow thru inspiration and business
understanding. Yamila has brought to Kalos all her experience to build bridges between people and companies. Discovering data patterns to find consumer insights and combining them with uncovered deep human motivations thru trends and consumer listening is one of her strengths.
Linking dots always flows to her.
Yamila loves to build deep and strong relationships with people around her; she believes in
trust, empathy, inspiration and constant learning as a way of working and living.
Our Beliefs
We believe data richness and its potential come from the juxtaposition of the “small data” with the “big data” in order to have the right sensitivity to human needs & wants.
Our craft approach to business & strategy building consists of blending the best of each world, giving each project a unique footprint
Our craft approach to business & strategy building consists of blending the best of each world, giving each project a unique footprint
We believe in co – creation, we believe in true partnership.
We lead and involve ourselves to unleash the best of each project.
We look for the right talents, creating human ecosystems within different cultures and countries.
We identify the essential. The core. What matters. We subtract the obvious and add the meaningful. We unleash organizational knowledge.
We believe data richness and its potential come from the juxtaposition of the “small data” with the “big data” in order to have the right sensitivity to human needs & wants.
We believe data richness and its potential come from the juxtaposition of the “small data” with the “big data” in order to have the right sensitivity to human needs & wants.
Our craft approach to business & strategy building consists of blending the best of each world, giving each project a unique footprint
Our craft approach to business & strategy building consists of blending the best of each world, giving each project a unique footprint
We believe in co – creation, we believe in true partnership.
We lead and involve ourselves to unleash the best of each project.
We look for the right talents, creating human ecosystems within different cultures and countries.
We identify the essential. The core. What matters. We subtract the obvious and add the meaningful. We unleash organizational knowledge. We believe data richness and its potential come from the juxtaposition of the “small data” with the “big data” in order to have the right sensitivity to human needs & wants.
Companies who trust us
